Creating Professional-Level Motion Graphics with Alight Motion: Tips and Tricks

Motion design is a captivating art form that breathes life into visuals, captivating audiences with dynamic graphics, animations, and sound. Whether you’re creating explainer videos, social media posts, or interactive web experiences, mastering motion design can elevate your content and leave a lasting impression. But where do you begin as a newcomer to this exciting field?

In this comprehensive guide, we’ll explore the essential tips and best practices to help motion design beginners like you get started on the right foot. From understanding the fundamentals to leveraging the right tools and software, we’ll cover everything you need to know to start crafting stunning motion graphics that engage and inspire.

Clarify Your Goals and Vision

Before you dive into the technical aspects of motion design, it’s crucial to have a clear understanding of your project’s purpose and desired outcomes. Ask yourself:

  • What is the primary objective of your motion design project? Are you aiming to educate, entertain, or persuade your audience?
  • Who is your target audience, and what are their preferences, pain points, and expectations?
  • What is the overall tone and style of your brand, and how can your motion design align with it?
  • How do you want your viewers to feel and react when they experience your motion graphics?

Answering these questions will help you develop a solid foundation for your project, guiding your content, tool selection, and creative direction. It’s also a good idea to explore the aesthetic styles and trends that resonate with you, as this can provide valuable inspiration and help you put your unique twist on your work.

Embrace the Principles of Animation

Motion design is not just about moving elements around; it’s about understanding and applying the fundamental principles of animation. These principles, such as timing, easing, spacing, anticipation, and follow-through, are essential for creating smooth, natural, and expressive motion that conveys meaning and emotion.

Take the time to study these animation principles, either through online courses, books, or tutorials. Mastering these foundational concepts will empower you to bring your motion graphics to life in a way that captivates your audience and effectively communicates your message.

One of the best resources for learning these principles is the legendary Videocopilot, where motion design expert Andrew Kramer not only teaches the technical aspects of software like After Effects but also delves into the underlying “thinking” behind animation. This knowledge will prove invaluable as you navigate the creative problem-solving process.

Explore the Motion Design Toolbox

The world of motion design is blessed with a diverse array of software and tools, each with its own unique features, advantages, and limitations. Some of the most popular options include Adobe After Effects, Cinema 4D, Blender, and Lottie.

As a beginner, it can be tempting to chase the latest and greatest tools but resist the urge to do so. Instead, focus on mastering the foundational software first, such as After Effects and Blender. These two powerhouses work exceptionally well together and can enable you to create a wide range of motion graphics, from 2D animations to 3D compositions. If you’re looking to explore other interests while honing your skills, consider checking out online roulette at

Don’t feel the need to become an expert in every single tool right away. Prioritize learning the core software that will serve as the backbone of your motion design work, and gradually expand your toolkit as you gain more experience and confidence.

Start Simple, Then Gradually Expand

When it comes to motion design, it’s easy to get carried away and try to tackle complex, elaborate projects right from the start. However, this approach can be overwhelming and frustrating, especially for beginners. Instead, embrace the power of simplicity.

Begin by focusing on mastering the fundamentals, such as working with basic shapes, colors, and simple movements. Practice recreating existing motion design examples or following online tutorials to build your skills and understanding of the core principles.

As you progress, gradually introduce more elements and effects, always keeping in mind the importance of clarity and storytelling. 

Remember, simplicity is a strategy, not a limitation. The most effective motion graphics often rely on a minimalist approach, guiding the viewer through the narrative without overwhelming them with excessive visual elements.

Seek Feedback and Embrace Critique

One of the most valuable resources for improving your motion design skills is feedback from others. Share your work with peers, mentors, or online communities, and actively seek constructive criticism and suggestions.

Comparing your creations to other motion design projects can also provide valuable insights, helping you identify what works well and what areas need improvement. Approach feedback with an open mind, as it can be a powerful tool for growth, shedding light on your strengths and weaknesses, and guiding you towards a better final product.

Embracing critique can be challenging, but it’s essential for your development as a motion designer. Seeing your work through the lens of others can lead to eye-opening discoveries and inspire you to refine your skills and techniques.

Stay Curious and Keep Learning

The motion design landscape is constantly evolving, with new trends, techniques, and tools emerging all the time. To stay relevant and continue growing as a motion designer, you must maintain a curious and adaptable mindset.

Dedicate time to regularly engage with online tutorials, workshops, and courses offered by platforms like Udemy, Skillshare, and LinkedIn Learning. Explore new software, experiment with cutting-edge technologies, and stay up-to-date with the latest industry developments.

Remember, the journey of a motion designer is never truly complete. There will always be more to learn, more skills to hone, and more creative boundaries to push. Embrace this lifelong learning process, and let your passion for motion design fuel your continuous growth and improvement.

Harness the Power of Personal Projects

Alongside your client work, it’s essential to carve out time for personal motion design projects. These self-directed initiatives not only allow you to explore your creative vision but also provide valuable opportunities to experiment, take risks, and push the boundaries of your skills.

Personal projects can serve as a playground for trying out new techniques, testing different software and tools, and developing your unique visual style. They also offer a chance to build a compelling portfolio that showcases your versatility and creative problem-solving abilities.

Don’t be afraid to step outside your comfort zone with these personal projects. Embrace the spirit of exploration and discovery, as this is where some of your most inspiring and innovative work can emerge.

Diversify Your Portfolio and Skillset

As a motion designer, it’s important to continuously expand your repertoire and showcase your versatility. Diversify your portfolio by exploring a range of motion design applications, from explainer videos and social media content to interactive web experiences and animated brand identities.

Additionally, consider broadening your skillset beyond the realm of motion design. Explore complementary disciplines such as graphic design, 3D modeling, or even coding and programming. These cross-disciplinary skills can not only make you a more well-rounded creative professional but also open up new career opportunities and collaborations.

Remember, the motion design industry is constantly evolving, and the ability to adapt and offer a diverse range of services can be a significant advantage in an increasingly competitive landscape. By continuously expanding your capabilities, you’ll position yourself as a valuable and in-demand motion design talent.


Motion design can be a challenging and rewarding pursuit, with a steep learning curve and endless opportunities for growth. As you embark on this creative journey, it’s important to celebrate your progress, no matter how small.

Most importantly, remember to enjoy the process. Motion design is a craft that requires patience, creativity, and a willingness to experiment. Embrace the joy of learning, the thrill of problem-solving, and the satisfaction of bringing your ideas to life through stunning visuals and captivating animations.

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